Home
/
#PayDecoding
/
Store to Web to Store for dummies
No items found.

Store to Web to Store for dummies

Explained to kids!

And detailed for specialists

The retail industry has always been akin to a living organism, continually evolving with consumer preferences and technological advancements. The metamorphosis from brick-and-mortar stores to e-commerce platforms was significant, yet the journey doesn't end there. The buzz around 'Store to Web to Store' echoes the sector's new mantra: unified commerce.

Embracing the phygital realm

The term 'phygital' blends the physical with the digital, embodying the essence of unified commerce. It's about creating a continuum where consumers can transition seamlessly between online and in-store shopping experiences. This approach has gained traction, especially with the resurgence of local shopping and the quest for authentic brand interactions.

Adopting unified commerce technology is a priority for retail enterprises in 2023 to meet customer demands, streamline operations, and ensure a unified experience across all brand engagement points​2

The omnichannel customer journey

The modern shopper's journey is far from linear. They might discover a product online, test it in-store, and finally make a purchase via a mobile app. Each touchpoint—whether in-store, online, or in-app—should echo the same brand narrative, price, and loyalty points.

A 2023 study shows that retailers implementing a robust omnichannel strategy witnessed a 17% increase in customer retention rate and a 21% rise in year-over-year growth compared to those with siloed channels.

Despite understanding the importance of unified commerce, only 3% of retailers provide a 'truly unified experience', and 33% lack the capability to build single views of their customers across channels​3​.

Payments: the omnichannel catalyst

Payment systems are the lifeblood of a seamless phygital experience. By consolidating payment data across channels, retailers can glean actionable insights into consumer behavior, preferences, and purchasing patterns. This data-driven approach aids in tailoring offers, managing inventory, and enhancing overall customer satisfaction.

Some real-world scenarios showcasing the potential of unified commerce include:

  • 'Click and collect' services where customers order online and pick up in-store.
  • Offering e-receipts post in-store purchases, simplifying the returns process.
  • Enabling real-time inventory visibility both in-store and online, mitigating stock-out situations.

Implementing a global payment orchestration

A singular platform that manages payments and refunds worldwide simplifies reconciliation and eases the workload on reporting and finance teams. Moreover, it facilitates recurring payments with real-time account updates, an essential feature in the subscription-based economy.

Wrapping up: your move towards Unified Commerce

Embarking on the omnichannel journey requires a holistic vision, yet the return on investment is palpable. As the retail landscape continues to morph, staying ahead necessitates embracing unified commerce, with a robust payment orchestration system as its cornerstone.

Eager to discover more payment innovations? Dive into our #PayDecoding library for a wealth of insights awaiting you!

The best infrastructure is the one your clients

Discretion isn’t a feature we sell. It’s how the product is built.

Book a demo