Unifying commerce: bridging the ‘Store to Web to Store’ gap
1 October 2023 in PayDecoding
In today's retail landscape, blending physical stores with online platforms - a strategy often termed as 'Store to Web to Store' - has become a linchpin for enhancing customer engagement. The phygital approach not only facilitates a seamless shopping journey but also fosters brand loyalty by offering a consistent brand narrative across all touchpoints.
As we stride into 2023, leveraging unified commerce solutions is pivotal for retailers to stay competitive, manage inventory efficiently, and deliver personalized experiences. This article delves into the mechanics of implementing a successful omnichannel strategy and how payments orchestration plays a crucial role in knitting the digital with the physical.