Certified payment providers N/A
Market coverage 2
["Malaysia","Singapore"]
Malaysia
Malaysia
Singapore
Currencies N/A
Description
Sugar was founded by Dylan Tan from Malaysia and Vishvesh Suriyanarayanan from India. Initially operating on a “Buy Now Pay Later” (BNPL) model, Sugar pivoted to a “Save Now Buy Later” (SNBL) model due to concerns about encouraging impulsive spending and debt issues tied to BNPL schemes. Sugar offers an app that facilitates fun and easy saving for desired items. Users can set up personalized savings plans and make payments at their own pace. Additionally, Sugar’s cashback rewards program allows users to earn up to 100% cashback with each payment made.



